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April 9, 2014
Love at First Sight: Rivet & Sway Makes Shopping For Glasses Fun (We Swear!) | InStyle

Shopping for prescription glasses is a pain in the you-know-what, but for those of us four-eyed women, specs are a near-permanent fixture on our faces—so, they should be a stylish accessory that complements our personalities and are as easy as purchasing, say, a dress.

April 1, 2014
15 Cool, Classic Frames That Unleash Your Inner Nerd | Refinery29

While we clearly can't get enough of bold, colorful specs (looking at you, Rivet & Sway), sometimes it's nice to revisit the classics. After all, they'll never go out of style, right? But, when we talk traditional, in no way do we mean boring. Fresh-feeling tortoiseshell and cool, matte, black rims do exist. And, we're going to prove it right here. 
 

 

March 17, 2014
Must-See: This Online Shop Designs Glasses Just For Women | Refinery29

Take a look here. What do you see? If you guessed our — and soon to be your — go-to eyewear brand, then you’d be correct. Rivet & Sway is a label that makes sleek and fashion-forward glasses specifically for women.

March 15, 2014
21 Gorgeous New Glasses Frames | Ladies' Home Journal

Did you know 67% of American women wear prescription glasses? We asked 10 readers to show off the season's freshest frames to help you get inspired to find your own perfect pair.

February 21, 2014
Ask DaniELLE: How do I go From Corporate to Cool? | ELLE.com

In this edition of Ask DaniELLE, Sophie Milrom, a corporate lawyer, asked how to incorporate cooler pieces into her work wardrobe.

February 4, 2014
Rivet & Sway Does Feminine Packaging Right | Branding Magazine

After opening its ears to consumer feedback, Rivet & Sway, known for its feminine-focused eyewear collections, has unveiled its new product packaging. The redesigned presentation, executed by designer Kathleen Ullman, not only exudes the ladylike qualities of the brand, but it also showcases a strong consideration for utility and customer satisfaction.

Rivet & Sway Chelsea Hall Collection Seattle Magazine
January 30, 2014
Five New Reasons To Love Rivet & Sway | Seattle Magazine

Pioneer Square-based online eyewear boutique, Rivet & Sway, known for their home try-on package and easy-on-the-wallet pricing structure, has just released their new Chelsea Hall collection, which includes sunnies—a first for the brand.

Rivet & Sway Chelsea Hall Collection In Seattle Met
January 28, 2014
Rivet and Sway's New Chelsea Hall Collection | Seattle Met

Having trouble adjusting your eyes to the sun? The local women’s-only spec store offers up all you need to acclimatize. Brand new at Rivet and Sway's website, their Pioneer Square location, and Caruh Salon is the company's new collection, featuring their first-ever foray into sunglasses.

January 20, 2014
Rivet & Sway Rolls Out New Pricing Structure | Retail TouchPoints

In the new era of optometry, eyeglasses aren’t just a necessity — they’re a fashion statement. Rivet & Sway is bringing this mindset to women nationwide by offering discounts for multiple pairs of glasses.

January 17, 2014
Rivet & Sway | The Dieline

Online eyewear boutique unveils glamorous packaging, inspiring women to view glasses as a fashion accessory. Rivet & Sway, the first online eyewear boutique to cater exclusively to women, unveiled an innovatively designed home-try-on package that provides women with up to five eyewear style options to sample before choosing their perfect frames.

Finding the Right Glasses for Your Shape -- Cosmopolitan Magazine
January 2, 2014
4 Tips for Finding the Right Glasses for your Face Shape | Cosmopolitan

You want to select eyewear that is as flattering as possible. Harvey Moscot, the fourth generation owner of 100-yr old optical brand MOSCOT, suggests keeping these 4 general tips in mind when it comes time to buy your next pair of glasses.

Women in Business: Q&A with Sarah Bryar, CEO of Rivet & Sway Thumbnail
November 8, 2013
Women in Business: Q&A with Sarah Bryar, CEO of Rivet & Sway | The Huffington Post

Sarah Bryar was appointed CEO of Rivet & Sway, a Seattle based online eyewear boutique that caters exclusively for women earlier this year. Bryar is the former Vice President of product at the company, and before that she worked as general manager of ParentMap and at Amazon.com.

Eyeglass company sees business beyond the Web | The Seattle Times
October 15, 2013
Eyeglass company sees business beyond the Web | The Seattle Times

Rivet & Sway has launched a physical counterpart to its women’s eyeglass boutique online, resulting in increased sales.

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October 11, 2013
Five Challenges Women Entrepreneurs Face | Business News Daily

Each year, more and more women set out on the journey to become successful founders and CEOs of their own companies. Sarah Bryar, CEO of Rivet & Sway, provides her perspective on the five biggest challenges women entrepreneurs face in the traditionally-male dominated territory of business ownership.

October 8, 2013
Rivet & Sway Debuts Specs on Wheels | Seattle Magazine

Seattle-based women’s eyewear company Rivet & Sway takes its specs out for a spin starting today with Specs on Wheels, a pop-up shop fitted onto a snazzy, orange and white tricycle that artfully displays its chic and colorful frames. Through the end of November, the three-wheeled shop will be on hand at North Seattle’s Caruh Salon & Spa.

Rivet & Sway Pop Up In Shop Geek Wire
October 8, 2013
Specs on wheels: Women’s online eyeglass seller Rivet & Sway debuts pop-up shop on a tricycle | GeekWire

Seattle sure is getting its share of local online apparel startups dropping physical temporary pop-up stores. The latest is from Rivet & Sway, a Seattle startup attempting to change the way women purchase prescription eyeglasses. Starting Wednesday and lasting through November, the company is placing a pop-up boutique on a tricycle at the Caruh Salon Spa in the Roosevelt neighborhood.

Thumbnail - Back to Basics: Operate | NFIB
October 1, 2013
Back to Basics: Operate | NFIB

The Internet has revolutionized the way customers shop. With instant access to information and a growing number of tools online, customers are empowered to research, review and compare products and companies.

Thumbnail - The Secret Weapon | Internet Retailer
October 1, 2013
The Secret Weapon | Internet Retailer

John Lusk, Chief Marketing Officer at online women's eyeglass retailer Rivet & Sway, figures he has six months.  If he's lucky, maybe nine months.  But sometime soon other retailers are going to start catching on to the money he and others are making from ads on Facebook Exchange (FBX).

Start Me Up: Rivet & Sway Makes Online Eyewear Shopping Easy for Women | The Hub
September 26, 2013
Start Me Up: Rivet & Sway Makes Online Eyewear Shopping Easy for Women | The Hub

Rivet & Sway is an online prescription eyewear retailer based out of Seattle, WA. Before you say “Isn’t Warby Parker the same thing, and more popular?” you should know that Rivet & Sway isn’t going after the same market.

Thumbnail - Warby Parker Trailblazed a New Type of Commerce | Mashable
September 6, 2013
Warby Parker Trailblazed a New Type of Commerce | Mashable

A 2011 study reveals that, while 28% of people consult the Internet to make decisions about eyewear, in 2014 4% of prescription glasses will be purchased outside a traditional setting (up from 1.7% in 2007).

Rivet & Sway Hopes More Retailers Don't Start Using FBX | Internet Retailer
September 3, 2013
Rivet & Sway Hopes More Retailers Don't Start Using FBX | Internet Retailer

Online women’s eyeglass retailer Rivet & Sway has been using Facebook Exchange since the ad-bidding system’s 2012 launch. But it was only when the social network began bringing ads that retarget consumers based on their off-Facebook activities to users' news feeds that results took off, says John Lusk, the retailer’s chief marketing officer.

Thumbnail - Rivet & Sway Launches New Collection | Seattle Metro Magazine
August 19, 2013
Rivet & Sway Launches New Collection | Seattle Metro Magazine

The local eyewear purveyor would like to see you in a new pair of frames for fall.

Thumbnail - My Decision to Lean in | Women 2.0
August 15, 2013
My Decision to Lean in | Women 2.0

In June, when my book club decided to read “Lean In“ by Sheryl Sandberg, I had no idea how timely our book choice would be. Less than two months later I would be the CEO of Rivet & Sway, a premium online eyewear boutique for women, just 18 months after I joined the early stage startup.

Thumbnail - Shop Rivet & Sway's New Collection Today | Seattle Magazine
August 6, 2013
Shop Rivet & Sway's New Collection Today | Seattle Magazine

I don’t need glasses, but with today’s (August 6) release of the new fall collection from local eyewear brand and online boutique Rivet & Sway, I might have to inquire about fake lenses.

Thumbnail - Now Hiring: E-Commerce Hiring Trends Piece | Internet Retailer
August 1, 2013
Now Hiring: E-Commerce Hiring Trends Piece | Internet Retailer

Women's eyewear e-retailer Rivet & Sway needs more e-commerce specialists. The 18-month-old web-only startup has gotten by with generalists - its creative director also nurtures the firm's e-mail marketing program, for example - but its growth plan requires an expert devoted full time to that task.

Thumbnail - Rivet & Sway Showroom Launch | Seattle Metro Magazine
July 19, 2013
Rivet & Sway Showroom Launch | Seattle Metro Magazine

The local online eyewear company celebrates new beginnings with an irresistible sale.

Thumbnail - Attack of the Warby Parker Clones | Inc.
July 15, 2013
Attack of the Warby Parker Clones | Inc.

For many women, glasses shopping can be as painful as trying on swimsuits, says Sarah Bryar. Her eyewear company, Rivet and Sway, is focused on "creating an emotional experience" online. 

Thumbnail - What's in a Name | Huffington Post
July 15, 2013
What's in a Name | Huffington Post

I could write an entire two page post on how we came up with the name Rivet & Sway, what our strategic goals were for our name, and the painstaking, frustrating and ofttimes enlightening process that we went through (ever heard of Mindmap? Yeah, we put one of those together).

Thumbnail - Brittany Gibbons Discusses Her Life List | ABC's Full Plate
June 2, 2013
Brittany Gibbons Discusses Her Life List | ABC's Full Plate

Brittany Gibbons from BrittanyHerself.com discusses her life list and dream to style one curvy woman, which was made possible by Rivet & Sway through the Go Mighty platform.

Thumbnail Specs Success | Internet Retailer Magazine
June 1, 2013
Specs Success | Internet Retailer Magazine

It's not often that an online shopper gets help from a personal stylist when she's deciding what to buy and a phone call from the company's CEO once she's made a purchase to ensure she is happy with her decision.

Thumbnail - Never Underestimate the Power of Word of Mouth | Customer Care News
June 1, 2013
Never Underestimate the Power of Word of Mouth | Customer Care News

Like most start-up CEOs, I’m always concerned about how to acquire new customers. We all know that finding new customers fuels a company’s growth — but it’s what you spend to find them that can ultimately define the success or failure of a company.

Thumbnail - An Entrepreneurs Handbook to Slaying Goliath | Forbes
May 24, 2013
An Entrepreneurs Handbook to Slaying Goliath | Forbes

Every time I’ve started a company, I’ve chosen a category in which multiple, bigger players already exist.  And every time I’ve chosen to go this path, I get the same response from friends, family and especially investors. 

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May 1, 2013
Let Me Take You On a Specscapade (Let's Go!) | Girl's Gone Child

Rivet & Sway, in case you aren't familiar, is a mail order eyewear company that sends you three pairs of glasses (of your choice) at a time to try on at home. You are charged zero dollars for this and can pretty much try on every single pair they have until you find the pair that works for you.

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April 29, 2013
The Rivet & Sway Way, Part 1 | Simply Alexandra

Remember the Girls with Glasses Event? Well one eyewear brand that they recommend is Rivet and Sway. They have adorable glasses with fun names. All designer frames exclusively for women.

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April 24, 2013
Rivet & Sway the Stylish New Eye Candy You Deserve! | Savvy Sassy Moms

There are only a few companies that have truly impressed me. And by impress, I mean, really knock my sassy socks right off. Rivet & Sway has made the  list.

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April 23, 2013
Rivet & Sway Online Eyewear | Mom Trends

Rivet & Sway is revolutionary. And I don’t use this term lightly. They are totally shaking up the way we buy glasses. No more pressure from a pushy salesperson. No more drab, uninspired selection. Rivet & Sway is all about options.

The Huffington Post Article Thumbnail
April 1, 2013
Back to Basics: Putting Customer Service Out Front | The Huffington Post

We all know that finding new customers fuels a company's growth --- but it's what you spend  to find them that can ultimately define the success or failure of a company.

Oh Joy Article Thumbnail
February 18, 2013
Four Eyes Are Better Than Two... | Oh Joy

It wasn't until I tried Rivet & Sway—a company that focuses on glasses only for women, and those with smaller or more narrow faces specifically—that I was finally able to wear cool spectacles again. These actually stay on my face!

Seattle Met Article Thumbnail
February 8, 2013
V-Day Deal at Rivet and Sway | Seattle Met

Are you having trouble seeing your sweetie this Valentine's Day? And not because they're out of town or have to work, but perhaps things are just a little blurry between you? Seattle online eyewear company Rivet and Sway may have a solution.

Crazy Bananas Article Thumbnail
February 7, 2013
Decisions Are Hard | Crazy Bananas

Even though I love getting input at the eye doctor or other specialty shops, their selections aren’t usually what I have in mind. Enter the amazing company, Rivet and Sway!

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February 1, 2013
Women’s Online Eyeglass Seller Rivet & Sway Peers Ahead with $2 Million | GeekWire

Seattle retailers have helped transform the way people buy outdoor gear (REI); high-end fashion (Nordstrom) and everything else (Amazon.com). Now, a new Seattle startup wants to overhaul the way women purchase prescription eyeglasses.

February 1, 2013
Warby Parker Competitor Rivet & Sway Raises $2 Million | All Things D

Rivet & Sway, which sells prescription glasses online to women at $199 a pair, has raised $2 million in capital.

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January 1, 2013
Sight For Sore Eyes | American Way Magazine

It’s in the female genetic code to always be prepared — you know, just in case. But on the rare chance you aren't and a mishap strikes — say, someone sits on your glasses — what do you do? Turn to Rivet & Sway.

The Girls with Glasses Article Thumbnail
November 27, 2012
Rivet & Sway | The Girls with Glasses

It’s in the female genetic code to always be prepared — you know, just in case. But on the rare chance you aren't and a mishap strikes — say, someone sits on your glasses — what do you do? Turn to Rivet & Sway.

Cable Car Couture Image Consulting Article Thumbnail
November 19, 2012
Eyeglasses Lessons Learned from the Rivet & Sway Pop-Up Shop | Cable Car Couture Image Consulting

Have you heard of Rivet & Sway? They’re a designer women’s eyeglasses company based in Seattle providing at-home try-on services.

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October 30, 2012
Rivet & Sway Wants to Spec You Up | Eye 4 Style

For a girl who wears contacts essentially every day, I've accrued a pretty significant wardrobe of prescription specs in recent months. The newest addition is from chic, new-to-me online shop Rivet & Sway.

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October 10, 2012
CEO Interview: Rivet and Sway Wants to Compete with Warby Parker by Targeting Women | Business Insider

John Lusk is the founder and CEO of RivetandSway.com. I recently got together with John to ask him how he plans to compete in the growing market for online glasses - Jay Bhatti

Chookooloonks Article Thumbnail
September 1, 2012
Eye See It's Time: Rivet & Sway | Chookooloonks

Rivet & Sway is an online company that provides high-end prescription glasses -- with style.  Unlike other online specs companies, Rivet & Sway caters solely to women.

The Dieline Article Thumbnail
August 8, 2012
Rivet & Sway | The Dieline

With their own line of high-end frames and an experience that mirrors a favorite boutique, Rivet & Sway makes buying specs online, easy and fun with free home try-ons and free delivery of your chosen Rx glasses.

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